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Performance Analyst, Sponsor Content, Atlantic Re:think

The Atlantic is seeking a Performance Analyst to join Atlantic Re:think in the New York office. Atlantic Re:think, launched 4 years ago, is The Atlantic’s award-winning sponsor content studio. The Performance Analyst will help define and track key performance indicators and generate insights for Sponsor Content performance on TheAtlantic.com as well as outside our traditional owned platforms, including Facebook, Apple News, and Google AMP.  

The analyst will serve as a strategic consultant and expert for our sponsor content solutions: what story themes and formats are most engaging, and what is the best way to share our stories and attract new audiences.

This role will work cross-functionally with sales, revenue operations and data & insights teams and use various analysis and measurement tools to provide timely in-depth reporting, analysis and optimizing solutions. This role will actively participate in the business, consistently engaging, and contributing ideas and insights that will benefit our major clients. This role reports to Director, Creative Solutions.

 

Responsibilities include:

  • Define KPI goals for sponsor content products and oversee development of a framework for measurement methodology for all sponsor content programs
  • Identify best practices for sponsor content and present insights and recommendations to sales and marketing, and creative content teams
  • Work closely with Atlantic Re:think pre-sale teams to inform the ideation phase of client programs with audience insights and content best practices
  • Actively partner with Atlantic Re:think producers, designers and writers to review work in development and make recommendations for improved performance.
  • Take leading role on performance analysis for key client campaign recaps; advise Sales and Marketing on unique strengths and potential improvements for evolution of the campaign and help develop recommendations for renewals.
  • Utilize proprietary tools and third party technologies, site analytics tools and databases to understand and analyze sponsor content data
  • Advocate for Re:think measurement needs-- ensuring correct tools in place, measurements being reported (ie, time-spent shift from Omniture to GA)
  • Work with Audience team and 3rd party tools to identify audience insights for sponsor content
  • Develop and advocate for distribution strategy using internal and external methods
  • Lead partnership with external paid-distribution vendors, including monitor pricing and performance, advise on platforms to utilize, monitor and socialize any policy changes
  • Attend client meetings to review best practices and campaign performance insights
  • Work with internal stakeholders on page design/placement to improve performance of internal traffic/promotion of sponsor content; develop new strategies and monitor and report on challenges and opportunities

 

Key Skills:

  • Passion for journalism and the diverse, engaging stories of The Atlantic
  • Familiarity with branded content, custom content, or native advertising content creation
  • Fluency and a working understanding of analytic measurement platforms; experience working with Google Analytics is a plus
  • A demonstrated ability to distill data into logical analysis, insights and actionable recommendations in straightforward and simple language
  • Ability to collaborate and communicate with cross-functional groups

 

Atlantic Media Values:

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

  • Force of Ideas: At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, giving voice, argument, and flight to the latter.
  • Spirit of Generosity: Atlantic Media seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth – critical on the merits but informed by charity and forbearance in measuring motive and personal character.

 

Atlantic Media Company is an Equal Opportunity Employer.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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