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Copywriter

The Atlantic has, for 160 years, been a rebel in the media space. We’ve never been afraid to challenge the status quo. And our creative marketing group is no different: we create branded content and integrated marketing campaigns that seek to redefine what’s possible. That’s why Digiday named Atlantic Re:think the year’s best in-house content studio.

 

Re:think is looking for an experienced copywriter to help grow our native advertising practice and translate The Atlantic’s sensibility into award-winning branded content.

 

Responsibilities include:

  • Collaborating with internal marketing and sales partners to brainstorm ideas and conceive original content programs
  • Assist in the naming and written description of content programs for client pitches
  • Write and edit branded content, including print and digital advertising creative, infographics, headlines, and social copy
  • Write and edit promotional collateral, including creative award entries, senior client communication and marketing materials
  • This position will work most closely with the creative strategy marketing team and the content creation teams

 

The ideal candidate:

  • Has experience and is passionate about writing promotional or advertising copy
  • Is a creative thinker, excited to tell brand stories in a creative, innovative, experimental team, matched with high editorial standards and attention to detail
  • Has a deep understanding of how to attract and engage a digital audience including, but not limited to, using search, social media, and content partners;
  • Has a sensibility that fits Atlantic values: intelligent, fair, accurate, fast, curious, provocative;
  • A capacity to collaborate with internal and external stakeholders—clients, teammates, senior management—about complex, multi-faceted ideas and programs

 

Atlantic Media Values:

Force of Ideas:  At the center of Atlantic Media work are the ideas within our writing.  We believe that ideas – to the good and not – have consequence.  Our highest work is bringing rigor, insight, intellectual integrity, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.

Spirit of Generosity:  Atlantic Media seeks in its ranks those with natural disposition toward service and selfless conduct.  Atlantic Media writing should be cut from the same cloth – critical on the merits, but informed by charity and forbearance in measuring motive and personal character.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

 

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