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Content Strategist

Government Executive Media Group (GEMG) is Atlantic Media’s B2B division focused on public sector innovation. Known as one of the fast-growing B2B digital media companies, GEMG’s brands include Government Executive, Nextgov, Defense One and Route Fifty, all of which now hold market-leading positions in their respective sectors. GEMG clients are composed of Fortune 500 companies, who engage with GEMG to create cutting-edge marketing programs across digital, events, research, and custom content.

We are seeking an entrepreneurial, creative, and driven individual to join our ranks as a Content Strategist for our rapidly growing marketing services business. This person will collaborate with internal colleagues and client staff to design and execute content marketing campaigns for a wide mix of top tier corporate clients. If you love the intersection of content, creativity, and marketing strategy, this role is for you.

Responsibilities Include:

  • Collaborating with Sales and other internal teams to brainstorm and define innovative content marketing campaigns to enable clients to meet their marketing objectives
  • Serving as front-line content strategist and producer, pulling in specialists where needed, to conceptualize and create content deliverables ranging from native articles, custom videos, microsites, social media campaigns, infographics, etc.
  • Leading cross-functional teams, including colleagues from Design, Audience Development, Digital, Events and external vendors, to ensure that all elements within integrated marketing campaigns are designed, produced, and deployed in a cohesive, seamless manner
  • Directly managing and executing selected client campaigns, serving as consultant to clients, and leading campaign strategy development and execution
  • Reviewing draft contracts to ensure product information, guarantees, and timelines are accurate and achievable
  • Serving as content marketing evangelist across the GEMG organization and our clients
  • Tracking trends in content marketing and client feedback to define opportunities for evolving our content marketing solutions and capabilities

The ideal candidate has:

  • 2-4 years of experience in content marketing and/or product management role, preferably with a media organization, digital agency, or B2B company
  • Exceptional writing skills, including developing compelling articles, interviews, and deep-dive pieces on highly technical topics
  • Experience in planning, writing and executing social media campaigns
  • Experience in managing video shoots and video-editing preferred
  • Experience with Adobe Photoshop, Adobe Premiere Pro (or Final Cut Pro X) and Adobe InDesign preferred
  • Experience producing for Web, especially fluency in HTML and CSS, preferred
  • Direct experience in marketing to government preferred
  • Exceptional organization and workflow management skills
  • Poise and grace under pressure

The job is based in Washington, D.C.

 

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

  1. Force of Intellect - Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment. 
  2. Spirit of Generosity - Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct.

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

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