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Account Manager

The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future. 

The Account Manager role will be an integral part of the sales team, responsible for building and developing agency, trade desk and client relationships to drive The Atlantic’s programmatic revenues.  This role will work with sales and programmatic directors to identify and thoroughly communicate opportunities for programmatic partnership.  The account managers will be tasked with launching programmatic deals and optimizing programmatic direct spending.  Over time responsibilities will expand into assisting sales reps in direct non programmatic sales for key accounts.  This is an excellent opportunity to join our growing team and become a programmatic expert. This role is well-suited for a smart, ambitious and naturally curious individual with exposure to sales and ad serving technologies.  The account managers will work with the Sales, Programmatic, and Yield teams.

Programmatic sales support: 

  • Develop strategic programmatic account plans in partnership with Sales utilizing insights from open market spending, historic direct partnerships and broader marketplace activity
  • Serve as external programmatic expert, informing clients and agencies of programmatic partnership opportunities and best practices, ultimately growing list’s programmatic business
  • Cultivate relationships with programmatic buyers, clients, and trade desks to drive programmatic direct revenues
  • Negotiate and develop programmatic direct deals in coordination with buyers based on a strong understanding of client goals
  • Work with programmatic buying partners to set up, launch and troubleshoot programmatic direct deals.  Coordinate with planner on weekly deal checks, providing opportunities for optimization and upsell to clients
  • Ensure all programmatic planning and processes follow best practices

Direct sales support:

  • Constantly identify opportunities to up-sell, renew, and expand existing campaigns/clients using data and insights from current or past direct campaigns.  Check in with planners on a weekly basis for live campaigns.  Dig into historical campaigns to upsell new RFPs.
  • In partnership with senior sales, identify, create, and implement sales approach to ensure YOY revenue growth for account list.  Identify opportunities for breaking new business accounts, proactively pitching and relationship building where necessary.
  • Lead account conversations with key internal partners to evaluate account performance, develop short and long term strategies and discuss/act upon optimization opportunities

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

1. Force of Intellect - Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment.

2. Spirit of Generosity - Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

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