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Audience Analyst

The Atlantic is looking for an exceptional audience analyst to join its growing audience team. This team works across the editorial staff on social media, homepage, partnerships, and analytics. The core of this job is working with every Atlantic digital editor to gain a growing understanding of audience behavior on the many platforms on which we publish, and to use that knowledge to help us serve our users better.

Responsibilities include:

  • Analyzing audience behavior around Atlantic content on all platforms, drawing insights to inform future strategy.
  • Working with editors and writers to identify and spread best practices in framing articles and video.
  • Conducting A/B tests of on-site content, site design elements, social media promotion, newsletters, etc.
  • Working daily in Omniture/Chartbeat/Trackmaven and other analytics platforms, using tools such as Excel to analyze data.
  • Identifying new platforms, partnerships, and practices that can drive traffic and grow our audience.
  • Working with the audience team to inform content distribution decisions on Facebook, Twitter, MSN, Apple News, and other platforms.

Attributes of the ideal candidate:

  • Familiarity with both the worlds of digital journalism and statistics
  • Love for journalism and working on the web, and experience navigating analytics
  • A collaborative ethos and a desire to work hard alongside a scrappy team of lovable nerds
  • Tons of ideas and the ability to execute them creatively

Your application will stand out if:

  • In your application, you can describe in detail how you’ve used data to inform insights about user behavior.
  • You have, at minimum, two to three years of experience working with audience data in an editorial setting.

 

This position is based in Washington, D.C. Please submit a résumé and cover letter.
 

Core Attributes: 
Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

1. Force of Intellect - Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment.

2. Spirit of Generosity - Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

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