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Programmatic Analyst

The Atlantic is looking for a Programmatic Analyst to oversee TheAtlantic.com’s programmatic campaign ecosystem.  In this role, you will lead troubleshooting, trafficking, and analytics for all programmatic partners.  This role will coordinate with both external and internal stakeholders to successfully implement, analyze and grow our programmatic display, video, and native campaigns.  You will be responsible for providing thorough and accurate technical support to both advertisers and vendors.

General Responsibilities:

  1. Traffic all programmatic vendors and campaigns across the Atlantic’s programmatic ecosystem including open and private exchanges, header bidding and PMP deals.
  2. Monitor campaign and deal health, working directly with the internal programmatic team and vendors to optimize set up and increase revenues
  3. Manage ad stack in DFP, anticipating necessary changes to stack due to increased or decreased programmatic demand
  4. Provide daily, weekly and monthly analyses on programmatic revenue and delivery, advising on optimizations and implementation strategies 
  5. Troubleshoot broken ads, monitor ad quality to meet The Atlantic standards, and work with vendors to successfully deliver on campaigns to meet these standards

Troubleshooting and QA:

  • Previous experience with 3rd party vendors such as Rubicon, OpenX, Media.net, A9, ADX etc.
  • Experience in troubleshooting of all ad types including display (desktop, tablet, mobile, in-app) and video (VAST/VPAID).
  • Ability to debug ad calls, log any creative or tag issues and communicate this back to in-house teams or 3rd party vendors.
  • Familiarity with HMTL, HTML5, Javascript, iFrames, and developer tools such as Chrome developer tools, Charles, Fiddler, Firebug, etc.

Requirements:

  • Experience in ad serving and ad management technologies such as Doubleclick for Publishers (DFP-Premium), AdX, OpenX, etc..
  • Headerbidding Knowledge (preferred)
  • Excellent and problem-solving abilities, along with an ability to collaborate across departments
  • Strong project management and communication skills
  • An ability to prioritize, troubleshoot issues both independently and with your team, and work with “grace under fire”

 

Across Atlantic Media, generally, the firm looks for two “pillar gifts” in its candidates.  In all of us, these are more aspirational than actual, but they are central in our intentions.

  1. Force of Intellect - Atlantic Media seeks a discipline and rigor of thought as manifested, often, in exceptional academic performance and, later, success in a professional environment.
  2. Spirit of Generosity - Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct. 
     

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

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