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Director, Audience Marketing

About Government Executive Media Group:

Government Executive Media Group (GEMG) is Atlantic Media’s B2B division focused on public sector innovation. Known as one of the fast-growing B2B digital media companies, GEMG’s brands include Government Executive, Nextgov, Defense One and Route Fifty, all of which now hold market-leading positions in their respective sectors. GEMG clients are composed of Fortune 500 companies, who engage with GEMG to create cutting-edge marketing programs across digital, events, research, and custom content.

The Audience Marketing Director will lead a fast-paced team with a scrappy attitude and a love for data-driven and creative marketing. You will create digitally-savvy and targeted strategies to grow the readership of our publications.

Responsibilities:

  • Own the growth for our brands by developing and executing innovative digital strategies to reach our target audiences
  • Be a thought leader and creative partner for our editorial and development teams to grow our audiences and traffic across platforms
  • Create partnerships to reach new audiences in a shifting digital media landscape
  • Manage a growing audience marketing team to deliver against client deadlines
  • Passionately make data-driven decisions to consistently grow our audience database and traffic

 

Characteristics of the ideal candidate:

  • Strong analytical skills and strategic thinking
  • Be data-driven and a creative problem-solver
  • Entrepreneurial spirit, track record of initiative, and ownership of work
  • Creativity and a high degree of organization skills
  • Proven track record in developing and executing digital marketing campaigns, including email marketing experience highly preferred
  • Interest in national affairs, politics, business and government
  • Bachelor’s degree required with 5+ years experience in marketing or relevant data-driven field

 

Atlantic Media Values:

Force of Ideas:  At the center of Atlantic Media work are the ideas within our writing.  We believe that ideas – to the good and not – have consequence.  Our highest work is bringing rigor, insight, intellectual integrity, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.

Spirit of Generosity:  Atlantic Media seeks in its ranks those with natural disposition toward service and selfless conduct.  Atlantic Media writing should be cut from the same cloth – critical on the merits, but informed by charity and forbearance in measuring motive and personal character.

 

Atlantic Media is an EOE of Minorities/Women/Vets/Disability.

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